Tuesday, November 6, 2007

Open Handset Alliance

At last it is official what our friends in the states have been up to! The formation of a new alliance and a new open source platform called Android (http://www.openhandsetalliance.com). So why is this not just another telco alliance? Well, for starters the initiative comes from a different playground than we are used to – the web/internet domain, and secondly the backing of this initiative is massive.

From a general stand point it is clear that open source software will have significant impact on the market. What has been missing in previous attempts is a big backing company to get third party developers integrated in the value chain. Regardless of what position one has been playing in the mobile value chain, the terms and conditions has pretty much been set by the traditional actors. Now the OHA has an opportunity here to open up the mobile market for a much larger group of players, that up till this point has been locked out.

During the press conference Eric Schmidt, CEO and Head of the Board of Google, stresses user interface as one of the most complex and most important parts of the mobile device, which of course is something we agree on at TAT ;)


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